Interview with: Tasha Newland
Company Name: Ikonworks
Location / Coverage: Hampshire based, but happy to travel almost anywhere. My website has details of my National UK and International costs.
How did the business get started and who works at Ikonworks?
Ikonworks was founded in 2009 while I was still working fulltime as an Executive Assistant within the Telecoms industry. I had my son, Sam, in 2004, and my daughter, Abby, in 2007, and after falling head over heels in love with them, as well as with the memories I was able to capture by taking pictures of them, I decided there had to be more to life.
I needed a challenge, wanted a different focus, and desperately needed to feel inspired. I started a photography course at a local college; it was the content of the course, as well as the attitude of the tutor, that defined my future path. Clare is a wedding photographer, and it was her teaching and motivation that made me stop, think, re-train, and re-evaluate my profession.
Ikonworks is just me; 36 hours a day, 9 days a week, 4million days a year and, honestly, I would not have it any other way. I truly love what I do, and firmly believe that this comes across in my work, my attitude and my approach.
I was lucky enough to give up my day job completely in 2012, and I now focus solely on Ikonworks. This allows me to truly develop the business into what I dreamed it could be six years ago. It’s something which constantly evolves through hard work, determination, and constant learning.
Had you always wanted to be a photographer?
NO! This career-path truly had not crossed my mind until I had my children. I figured my career as a PA was ‘it’, and actually used to get annoyed when people asked me what I wanted to be when I “grew up” (10 years into my career). Then I found myself staring through a camera lens and my perspective totally changed! I used to say that I did not have an artistic bone in my body; my stick men drawings are a testament to that! However, camera in hand, holding my breath as I press the button, I find myself complete.
Can you remember how old you were when you took your first picture? What was it of?
One of the first personal images I remember taking was of my husband on our honeymoon, all dressed up ready to go to dinner after a dusk stroll on the beach (that was over a decade ago, and I remember it as though it was yesterday).
One of the first professional images I took was at my dear friend Natalie’s wedding at Oakley Hall in Basingstoke. It was a picture of her daughter Ashlee in her dress and feather cape. The picture appeared on her Facebook page and we giggled about how young she was in the picture. Those were captured memories that can be treasured forever, and I love that Nat and I have that connection which can never be taken from us. Surely that is the point of working for someone as a photographer; to catalogue moments, occasions and celebrations, so that they can be enjoyed and remembered forever.