Image © The Barbers
Interview With: Kate
Company Name: Leaff Design
Location / Coverage: Based in Worcester, with national coverage.
We are a small graphic design company who specialise in unique corporate design, and of course, commissioned designer wedding stationery.
Yes, always. My fiancé and I both absolutely adored art and design when growing up throughout school, and we both focused on these as two of our GCSE subjects. From there, we both studied the subjects in greater detail, gaining a number of A-Levels and a Diploma, and finally, we both went on to University where we gained degrees in Graphic Design and Communication. Our paths were very much aligned! Since then, we have both worked for various companies in professional design roles.
I always dreamt of owning my own business, to fully stretch my wings and achieve my potential, as I think most creative people do. I met my fiancé almost 5 years ago now; a fellow designer who shared the same dream. Together we worked very hard to make our dream a reality, and Leaff was born in April 2010. After months of hard graft we gained our first project exactly one year ago, making today Leaff’s 1st Birthday – and what better way to mark the event than an interview with The Wedding Community!
The company was built on our passions, which include nature, the seasons, the countryside, fresh air, tradition and health, among many things. We wanted to create a fresh, approachable company brand that reflected these passions and portrayed the honesty, reliability and quality that we strive to deliver each and every day.
The name ‘Leaff’ had this organic feel about it that seemed to sum up our passions, and of course it’s associations with paper just made it really fitting. The extra ‘f’ came about during the design process, where we decided that we wanted a bit of a twist on it, to give a sense of the unique, which is what we feel we are. In adding the extra ‘f’ the design just seemed to fall into place.
Being new and the fact that we feel so passionately about offering couples truly unique design, we only tend to market a commissioned service. Having said that, it has happened before that a couple have seen a particular design in our portfolio (commissioned by another couple) and fallen in love with it. We do have flexibility in these situations, as we always give couples the option on invoice to allow their design template to be made available, so that other couples can use it should this situation arise. However, these design templates are only ever made available after the wedding of the couple who commissioned it. In this way, we hope to build a bank of designs over time, to be able to offer couples this option more freely.
Well, the list is pretty huge; from Save the Dates, Invitations, RSVPs and Envelopes, to Table Plans, Name Placings, Signage and Thank You Cards, etc. Each couple is very different and requires different things, so we adapt to this. Nothing has a typical format to it either, for example we wouldn’t just do a table plan as a standard A3 board. It depends on the couple, the theme, and where the creative process leads us.
A lot! But we are careful that the couple doesn’t feel it. The first thing that we do is get to know the couple, either by meeting up (if this is possible) or over the phone. Getting a feel for who they are as a couple and what they envisage for their big day is a crucial first step. We then construct a brief, which summarises what we discussed and the direction the project will be going, to ensure that everyone is on the same page. Then the creativity flows!
We present our couples with around 3 different ideas for them to mull over and choose which solution they wish us to develop. We investigate print possibilities appropriate to their budget, and talk through the options with the couple. When they are happy with the design, we get the production organised and finally have the finished stationery delivered to their doorstep.
It is very much hassle-free for the couple, allowing them to relax in our safe hands, so that they can carry on with all the other bits of planning that a wedding demands. Some couples like to get quite involved in the process, while others like to take a back seat, so couples can really be as involved as they like.
By contacting us via email ([email protected]) or telephone (01905 27724) we can have a relaxed chat about their requirements and supply them with an initial estimation, which has no obligation at all.
Should they wish to proceed to the next step, we would arrange a meeting to discuss their requirements in more depth, and enable them to put a face to Leaff. If we are unable to meet then things can be discussed through phone calls and emails.
Finally, once we have all the details that we need and the couple are happy to begin their project, we issue them with a formal quote based on their exact requirements, and voilà! Their stationery is ordered.
We do a lot of corporate design for new and small businesses, such as brand development, special promotional materials, that kind of thing. We also take on an array of individual projects, like commissioned occasion cards, baby stationery etc.
We are going to be launching our shop in January 2012, or sooner if we can manage it before getting married ourselves! Eventually it will contain a mixture of beautifully designed cards and prints, as well as stationery items.
Yes, it is our own (we are a little biased here)! It was probably the hardest project ever, because it was for us.
I would say The Apprentice. It is the one programme that we make sure we find time to watch each week, when it is on. We think Tom was a worthy winner this year!
When The Apprentice isn’t on, we really enjoy Grand Designs. We hope that we will do one of our own one day (a Grand Design that is, not a programme)!
You can visit our website at www.leaffdesign.co.uk, and if you can’t find the answers to any questions that you may have on there then feel free to get in touch!
We also have a ‘blog’ where we regularly post bits of news/inspiration/things that interest us, and you can find that at www.leaffdesignnotes.blogspot.com.
Our Facebook page (www.facebook.com/leaffdesign) and Twitter page (www.twitter.com/leaffdesign) is where we post smaller and more random bits of news, things of interest and announcements like offers.
Using blue and white for your wedding colour scheme opens so many different possibilities. With so many shades of blue and different blue and white patterns and materials available, you can have great fun choosing what works for you. Navy blue creates a feeling of luxury and sophistication, pale or baby blue creates more of a soft feminine look, and French and duck egg blues work perfectly for a more relaxed wedding style.
Here are some of our favourite blue and white wedding ideas using different shades of blue.
Grape Hyacinths and Lily of The Valley Bouquet – Picture by Caro Hutchings Photography
Blue Bridesmaid Dress – Phase Eight ‘Hayley’
Willow Pattern Tea Set – Cake Stand Heaven
Blue and White Garden Planters – Not on The High Street. Com
Blue and White Cupcake Towers – Martha Stewart Weddings
Blue Seating Plan – Martha Stewart Weddings
Blue and White Wedding Invitation – Blush Publishing
Blue Wedding Place Setting – Prepare ToWed via Flickr